The cold air blowing down my back made the hair on my arms stand up as I was about to deliver some really bad news.
Maybe I said yes to a consulting project that was over my head.
See, I hardly slept the night before even though I was staying in one of the finest hotels in the historic downtown district.
Every hour I would wake up from the sound of cars and look at the night skyline and admire how beautiful it looked.
Or maybe I was on edge anticipating what was waiting for me at 9am in the boardroom.
But either way I was struggling to sleep even though I had taken 30ml of Nyquil to help me sleep.
The walk to the meeting was only 2 blocks, but it might as well have been a 5k marathon.
I had beads of sweat pouring down my face. It didn’t help that I was wearing a sportcoat and dark pants.
As I opened the massive glass door the handle slipped out my hand and slapped shut as I mumbled something under my breath.
Maybe it was the sweat or just that my hands were shaking, but either way it happened.
The minute I walked inside I was greeted by the CMO who was excited to see that I was early.
She used that time to show me the offices and explain they owned multiple historic buildings downtown.
Everything seems a blur after that. The next thing I remember was standing in the boardroom.
There were multiple cameras rolling and they were all focused on me.
I opened my mouth and nothing came out.
Next I fumbled for my bottle of cold water the administrative assistant just handed me.
If this didn’t help maybe I could fake a heat stroke.
As the water hit the back of my throat it was like Bruce Banner turning into the Incredible Hulk.
My marketing super powers kicked in.
The next words I would utter sent shockwaves and set the stage for the next few hours.
“You don’t have a traffic problem, you have a conversion problem.”
Everyone in the room went silent.
Faces started turning blood red, and a few people started to nervously click their ink pens.
Others were staring at me so hard that if looks could kill I would have been a dead man.
They hired me for the truth, and it’s the truth they were going to get.
For the next few hours I tore their marketing funnels to shreds in front of 17 people.
I would love to go into more detail, but the last thing I want to do is violate a client NDA and lose their trust.
But what I can tell you is this:
9 times out of 10 most people don’t have a traffic problem. Thanks to Google and Facebook you can buy an unlimited amount of high quality traffic.
The problem is typically your funnels don’t convert anywhere near what they could for a number of reasons.
Think about this.
If you spent more time optimizing these things…
- Value Proposition
- Core Offer
- Bump Offer
- One Time Offer
- Thank You Page
- Site Speed
- Testing Headline
- Bundle Offers
…it would amplify everything else resulting in
- Lower CPA
- Even cold traffic would convert
- Influence would be more effective
- Brand ambassadors could convert more
- Social media would work like gangbusters
- SEO and organic clicks would turn into sales
- You could attract higher quality affiliates.
Most businesses focus on the things that don’t create the biggest impact. They want to fix the easy stuff.
You can work 24/7 trying to get cheaper traffic. Though you will get cheaper traffic it would be 10x more profitable to focus on converting traffic into buyers.
I want to extend a special offer to you.
If you have hit an invisible ceiling with your revenue and you want to break through and accelerate your growth, click the link below to apply.